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1. Check Webmaster Tools

Webmaster Tools is another good place to identify any errors occurring on the site. Aside from the standard 404 errors you might see, you can also check for robots issues, server issues, and sitemap errors.

If you’ve implemented Schema markup or Hreflang tags, Webmaster Tools will also provide information on both of those, showcasing any errors that may be occurring within those tags.

Update Google Analytics Goals

While it (thankfully) doesn’t happen too often, I’ve certainly seen cases in which goal URLs are changed or new forms are added and the proper tracking is not put into place.

One of the nice things Google Analytics (GA) now does is provide information on goal tracking. It will alert you if there are any drastic changes to your goal numbers or if it sees any irregularities within your account.

2. Creating Incredible Content That Earns Links
Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Creating incredible content that people will want to share is still the best way to earn links.

3. Co-Citation Links
Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. To get co-citation links, do a search for "best" or "top 10" items in your niche.

Example: top 10 blue widgets

If you do this search and don’t find your business in the results, get in touch with the publisher and ask that your company be added to the list. Be prepared to justify why your company should be included and where appropriate, give them a summary to go along with a link.

4. Editorial Links
Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites.

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Be prepared to create incredible content that may be heavily scrutinized before publishing.

Interviews are another way to get editorial links.

As part of the interview, you should be allowed to cite your work in your responses. This can lead to even more backlinks and traffic.

5.Skip Meta Keywords
Remember in preschool when you’d draw on the walls and your teacher would say, "If you can’t learn how to use the crayons then I’m going to take them away from you"? You would laugh and continue drawing on the walls, only to have the teacher take your crayons.

Now imagine the crayons are Meta keywords and Google is that mean, old preschool teacher. Google took Meta keywords away because we didn’t use them correctly. Search engines have taken it a step further and declared that meta keywords could be a spam signal.

In 2009 Google’s Matt Cutts posted on the official Google Blog, "Google doesn’t use the 'keywords' meta tag in our web search ranking." Still don’t believe? Read Bing’s guidelines for webmasters to get the full picture.

Solution: Stop using Meta keywords